In 2021, YRU Shoes partnered up with Viz Media to bring a Death Note collection to life. Death Note is a Japanese manga series written by Tsugumi Ohba and illustrated by Takeshi Obata. It follows the story of Light Yagami, a high school student who gains possession of a mysterious notebook, which belonged to the shinigami Ryuk, that grants him the power to kill anyone whose name he writes in it. This collaboration would appeal to fans of Death Note who seek to express their devotion to the franchise through their fashion choices, offering a unique way to embody the essence of the series in everyday life.