Elvira and YRU Shoes came together for a collaboration in 2024 releasing two designs that encapsulates the fashion of YRU and the attractiveness of the Mistress of the Dark. Debuting in the 1980s, Elvira became a pop culture phenomenon as a vampish, humorous hostess of late-night horror movie programs. Known for her dark humor, and witty commentary, Elvira has transcended her television roots to become an enduring symbol of horror camp and Halloween festivities.